#SECONDHANDSEPTEMBER INTERVIEW - HUNTING GROUND STORE
Image credit: Lula Cucchiara
What do you love about selling vintage and owning a retail store?
The best part for us so far is all the people we have got to meet and friends we have made along the way. We've connected with other people who also sell vintage and we've been able to create some pretty cool markets and pop ups. It always feels good to see people find pieces they love in your store and see the pieces you found go to a new home.
What are your favourite New Zealand brands, past or present?
Theres so many! We love Fade, Friends & Family, Percy's Vintage and Arcade Store just to name a few.
How much of your stock would you estimate is New Zealand made?
Most of our clothes are vintage/pre loved and come from all around the globe however sometimes we come across vintage pieces from NZ sportswear brands like Canterbury.
What do you enjoy about New Zealand made pieces in particular?
The best part is that you're supporting other New Zealand businesses and workers by buying NZ made.
What do you have available in store and what pieces do you love and want people to know about?
We are really about comfort, we love big prints on oversized tee's and jumpers. We are always on the look out for one off prints that are bold and stand out.
What should people look for when they are buying vintage clothing?
Do your research on the label tags, you'll be surprised at how much a label can tell you. For example if you see a Levi's tab with a big E you'll know this tab only ran between 1936-1971. Most brands change their tags throughout the years, so they are a good indicator whether a piece is truly vintage.
If someone wanted to collect vintage clothing, where would you recommend starting from?
Family! Go look in your parents or grandparents closets and we can guarantee you will find some slick vintage pieces.
The best part for us so far is all the people we have got to meet and friends we have made along the way. We've connected with other people who also sell vintage and we've been able to create some pretty cool markets and pop ups. It always feels good to see people find pieces they love in your store and see the pieces you found go to a new home.
What are your favourite New Zealand brands, past or present?
Theres so many! We love Fade, Friends & Family, Percy's Vintage and Arcade Store just to name a few.
How much of your stock would you estimate is New Zealand made?
Most of our clothes are vintage/pre loved and come from all around the globe however sometimes we come across vintage pieces from NZ sportswear brands like Canterbury.
What do you enjoy about New Zealand made pieces in particular?
The best part is that you're supporting other New Zealand businesses and workers by buying NZ made.
What do you have available in store and what pieces do you love and want people to know about?
We are really about comfort, we love big prints on oversized tee's and jumpers. We are always on the look out for one off prints that are bold and stand out.
What should people look for when they are buying vintage clothing?
Do your research on the label tags, you'll be surprised at how much a label can tell you. For example if you see a Levi's tab with a big E you'll know this tab only ran between 1936-1971. Most brands change their tags throughout the years, so they are a good indicator whether a piece is truly vintage.
If someone wanted to collect vintage clothing, where would you recommend starting from?
Family! Go look in your parents or grandparents closets and we can guarantee you will find some slick vintage pieces.
Image credit: Geoffrey Matautia
If people want to accessorise with vintage items, what would you recommend looking out for?
Styling your outfits with accessories is one of our favourite ways to elevate an outfit. Right now scarfs, sunglasses, bucket hats, necklaces, side bags and belts are all really popular. You can start by matching the colour of your accessories with the colour of your outfit or vice versa.
How should people care and store their vintage clothing?
The cool thing with vintage is the quality of the clothing is usually a little higher compared to clothes that are manufactured today - so they usually last for a while. Always read the wash tag, hang to dry and store your garments away from the sun.
Do you have any good laundry tips you could share for delicate or special items?
Seperate your colours, vanish is your friend and sunlight soap works wonders on stains on marks.
Any styling tips for people wanting to incorporate vintage into their wardrobe?
Never be scared to mix vintage with new brands and trends. A vintage tee, crew neck or jacket has a place in any wardrobe.
Unfortunately prices of new goods are now so low, they're often cheaper that secondhand. Why is it better for people invest in vintage/secondhand rather than buying new?
F*ck fast fashion. Textile waste is filling our landfills at alarming rates, doubling since 2009. These cheap, hard and fast goods aren't made to last or to be on trend for long. Buying second hand is a small way you can contribute to saving the planet and a step towards a more sustainable life style.
Overconsumption and over production of new clothing is a huge global issue, particularly with landfills being drowned in textiles that are hardly used before they're discarded. Your business supports a welcome alternative to this throwaway culture, what are your thoughts on this issue?
There is this immense pressure in society to be on top of every trend, people are constantly trying to keep up. Fast fashion keeps mass producing these items because the demand is there. I think if you can afford to buy sustainably you should try make small changes in the way you shop and thinking about the way you recycle your clothes. If you're clothes still have life in them try give them a new home with someone who may need them more than you rather than throwing them away.
Any other wisdom or words of advice that you'd like to share with people during #secondhandseptember
Support New Zealand businesses, shop consciously if you can and any change no matter how small or big makes a difference.
Styling your outfits with accessories is one of our favourite ways to elevate an outfit. Right now scarfs, sunglasses, bucket hats, necklaces, side bags and belts are all really popular. You can start by matching the colour of your accessories with the colour of your outfit or vice versa.
How should people care and store their vintage clothing?
The cool thing with vintage is the quality of the clothing is usually a little higher compared to clothes that are manufactured today - so they usually last for a while. Always read the wash tag, hang to dry and store your garments away from the sun.
Do you have any good laundry tips you could share for delicate or special items?
Seperate your colours, vanish is your friend and sunlight soap works wonders on stains on marks.
Any styling tips for people wanting to incorporate vintage into their wardrobe?
Never be scared to mix vintage with new brands and trends. A vintage tee, crew neck or jacket has a place in any wardrobe.
Unfortunately prices of new goods are now so low, they're often cheaper that secondhand. Why is it better for people invest in vintage/secondhand rather than buying new?
F*ck fast fashion. Textile waste is filling our landfills at alarming rates, doubling since 2009. These cheap, hard and fast goods aren't made to last or to be on trend for long. Buying second hand is a small way you can contribute to saving the planet and a step towards a more sustainable life style.
Overconsumption and over production of new clothing is a huge global issue, particularly with landfills being drowned in textiles that are hardly used before they're discarded. Your business supports a welcome alternative to this throwaway culture, what are your thoughts on this issue?
There is this immense pressure in society to be on top of every trend, people are constantly trying to keep up. Fast fashion keeps mass producing these items because the demand is there. I think if you can afford to buy sustainably you should try make small changes in the way you shop and thinking about the way you recycle your clothes. If you're clothes still have life in them try give them a new home with someone who may need them more than you rather than throwing them away.
Any other wisdom or words of advice that you'd like to share with people during #secondhandseptember
Support New Zealand businesses, shop consciously if you can and any change no matter how small or big makes a difference.
You can find HUNTING GROUND STORE in real life at 59a Nuffield Street, Newmarket in Auckland and online at
Instagram @huntinggroundstore
Web www.huntinggroundstore.com
Instagram @huntinggroundstore
Web www.huntinggroundstore.com